You’re gonna love this ( and read below for an update ) On this day, July 8th in 1959, The Esso gas company introduced a campaign claiming that listening to “Rock an Roll” music on the radio while driving would result in poor gas mileage. The Esso researchers asserted that “The driving beat of Rock music caused the driver to press heavier in the gas peddle, wasting America’s latest precious resource…..HUNH?
Don’t know about you but we find it so strange and counter intuitive! Especially when you consider that Esso was in the business of selling as much gasoline as possible..
It also underscores the level of confusion and disdain Rock music was initially met with…
“Rev it up, rev it up, buddy gonna shut you down”
What do you think?
SMS UPDATE! You’re gonna love THIS more. On this date, Sept. 15th 1965….
The Ford Motor Co. debuted The 8 Track Tape Player as on option for their entire line of vehicles, less then 5 years after ESSO Gas warned that listening to rock music in the car will reduce your gas mileage!….
Ah, but here’s the rub; As 8 Trk home equipment was still one year away, new 8 TRK Tapes could only be purchased at “Automotive / Auto Parts stores!
Do you remember “Mad Man Muntz” ?
His Green and Purple car parts and electronics stores became extremely popular with a whole new clientele overnight, selling these new 8 TRKS…
And, get this in 1967 alone “Mad Man Muntz did over $30,000,000 in car stereo’s and tapes!
Did you ever shop there?
Did you have one of those “infernal” 8 TRKS in your car?
Just for fun…Here’s “Shut Down” by The Beach Boys from1963…
Yes, it was 50 years ago today Sept. 11, 1967 when The Beatles set off on their newest project / adventure / and first major failure, their first and last film completely written, produced, directed and starring John, Paul, George and Ringo…
The full cast and crew set off in their now famously decorated bus directly for The West Country of England, specifically the counties of Cornwall and Devon. They had no plan or true destination. They had no script. Each Beatle brought along pockets full of random thoughts scribbled down on bits of paper, notes like Lennon’s… “later John Serves a fat lady huge shovel’s of Spaghetti dressed as a Maitre ‘de.” Paul collected and collated the notes and named them The Scrupt!
And the shooting began, day and night until Sept 25th Yep, just 15 day’s yielding 10 hours of film, edited down to a mere 58 minutes!
we know, you know just about everything about this ill fated project, but we’re here to share a few “Didja knows” you may not have been aware of….You remember The Beatles oddball B-Side to “Let It Be”…”You Know My Name, Look Up My Number” Paul gives a shout out to Dennis O ‘del….Who?…. Dennis was an independent associate producer who worked on Magical Mystery Tour….Paul liked him and named him in his song!….They indeed shot the film in The West Country, but one day they ran off to Nice in the south of France and in an extremely clandestine maneuver “No permits/ permissions clearances etc. and shot “The Fool On The Hill”
The only other musical guests to briefly appear in the film were “The Bonzo Dog Doo Dah Band” performing their song “Death Cab For Cutie” Yep same name as the indie band that formed in 1997 in Washington…
Furthermore, Traffic were originally in the film performing their song “Here We Go ‘Round The Mulberry Bush” But, their performance became a victim of “The editors knife” and were cut out at the last-minute. Probably another bad decision for this doomed project!
Although all four Beatles are credited as writers, Directors, producers and Stars…Only Ringo is singled out with his solo credit as “Cinematographer”
the truth is all four Beatles were constantly shooting. In fact Paul is credited with the idea and concept for Macical Mystery Tour as an extension of his current hobby he was calling “Home movies”
But Ringo actually got a credit, something he may regret today…Curious, ain’t it?….or, another gift from John and Paul for their humble band mate ?
The film debuted in the U.K. on Television!….BBC One on “Boxing Day” (Dec. 26) in 1967….And get this! At this point in time BBC One could only transmit Black and White images! So all the Psychedelia, rich colors and beauty were lost in a wash of dull Grey/Black/White swirls!……Audience and critics hated and didn’t understand it……They demanded an apology from McCartney and he spoke up! He said that “It was their first film and they considered it a brilliant success……Remember the quote “I did not have sex with that woman” Sumthin’ like that. Two weeks later B.B.C. Two aired the film, B.B.C. Two, ( the lessor of the two networks ) however had the technology to air the film in COLOR! At that point in time it was reported there were 200,000 color sets in England and only a fraction of their owners watched the film, the damage was done!
In fact it took seven years for the film to even get released in the U.S. New Line Cinema released the film at a gala screening in NYC in 1974. The film was received more favorably in the U.S. Afterall, even with all the bad press IT WAS THE BEATLES,…How bad could it be”?
Your mother should know!
Did You ever see the movie? Do you have an opinion?….We’d love to know!…