You’re gonna love this ( and read below for an update ) On this day, July 8th in 1959, The Esso gas company introduced a campaign claiming that listening to “Rock an Roll” music on the rradiowhile driving would result in poor gas mileage. The Esso researchers asserted that “The driving beat of Rock music caused the driver to press heavier in the gas peddle, wasting America’s latest precious resource…..HUNH?
Don’t know about you but we find it so strange and counter intuitive! Especially when you consider that Esso was in the business of selling as much gasoline as possible..
It also underscores the level of confusion and disdain Rock music was initially met with…
“Rev it up, rev it up, buddy gonna shut you down”
What do you think?
SMS UPDATE! You’re gonna love THIS more. On this date, Sept. 15th 1965….
The Ford Motor Co. debuted the 8 Track Tape Player as on option for their entire line of vehicles, less then 5 years after ESSO Gas warned that listening to rock music in the car will reduce your gas mileage!….
Ah, but here’s the rub; As 8 Trk home equipment was still one year away, new 8 TRK Tapes could only be purchased at “Automotive / Auto Parts stores!
Do you remember “Mad Man Muntz” ?
His Green and Purple car parts and electronics stores became extremely popular with a whole new clientele overnight, selling these new 8 TRKS.And, get this in 1967 alone Mad Man Muntz did over $30,000,000 in car stereo’s and tapes!
Did you ever shop there?
Did you have one of those “infernal” 8 TRKS in your car?
Just for fun…Here’s “Shut Down” by The Beach Boys from1963…