It was on this day, March 25, 1966 that The Beatles met at Bob Whitaker’s photo studio in London for a photo shoot of what was to be the cover for their next (ninth) album titled “Yesterday and Today”
The lads dressed up in white coats, and then were covered with cuts of raw meat and decapitaded plastic baby dolls. Smiling gleefully at the camera, the shoot took on the image of a strange nightmare! Whitaker was one of the bands favorite photographers. He shared their love for the absurd, had a mean sarcastic sense of humor and an Avant Garde style that The Beatles, especially, as you may guess, John absolutely adored! It was Whitakers idea for the bizarre set up and shoot. At this point in time the band would try anything to distance themselves from the image of deity’s, and somehow Whitaker convinced the band that his idea would be a statement on how they were just four normal men! Yeah, we never got that either? Meanwhile, they completed the shoot that afternoon and the images were delivered to Capitol records who wasted no time prepping and producing the new release.
Capitol’s initial pressing was 750,000 units. However the immediate and universal reaction was so negative that Capitol had to recall all 750,000 records and replace the offensive cover by simply pasting a new cover ( a completely uninteresting shot of the band standing with an empty trunk (see below) The recall and replace process cost Capitol records $250,000! Wiping out any profit Capitol would had made on their first run of the record….However they did create one of Beatle mania’s most sought after collectors items. For years afterwords Beatles fans scoured the bins of record stores looking for a copy of “Yesterday and Today” with the “paste over cover” To this day if you find one and hold it up to the light just right you can see the original “Butcher” cover behind the “Trunk” cover! Meanwhile, if you’re so inclined, you can pick one up on E Bay for a cool $3,000.
Yeah, Yeah, Yeah!
Have you ever seen one? Or do you have one?